Carly Shelton interviews Jorge Manjarrez Moreno, former CEO of the CIGATAM factory ( Cigarros la Tabacalera Mexicana). Moreno worked in the cigarette industry for 31 years and became familiar with Marlboro’s branding, advertising, and production.

In this online zine publication, Carly delves into what makes a person choose which package of cigarettes and why, and how that relates the brand’s advertising, and packaging design.